Our mission is simple:
change the world, one glass of water at a time.
Clear Genius® is a newly designed, water pitcher filter system with a reusable cartridge that can replace current wasteful home filter options.
Clear Genius®, utilizing a patented two-piece reusable cartridge with replaceable Filter Pod® refills, fits directly into your existing Brita® PUR® or Clear Genius® water pitcher.
This innovative product provides a more environmentally conscious and cost effective avenue to filter water at home.
HOW OUR SYSTEM WORKS:
If 10 million households in the U.S. filter water,
60 million plastic cartridges
are potentially dumped into landfill every year.
These will permeate our ecosystem for millennia.
keep the cartridge. replace the pod®.
keep the cartridge. replace the pod®.
Feel Good. Filter Smart.
Every Clear Genius® reusable cartridge used means we can avoid burning the oil and emitting the CO2 needed to manufacture up to 9,000 plastic water bottles and replaces an average of 300 water filter cartridges.
The usage of one reusable cartridge equates to: saving 360 lbs of plastic, almost 400 gallons of crude oil and preventing nearly a ton of CO2 emissions*.
* Assuming 40gm/bottle plus cap, 16.7gm/cartridge, five year working life.* See http://phys.org/news/2009-03-energy-bottle.htmL